In the mid-18th century it was Queen Charlotte who made the ‘drinking of tea’ using Wedgwood teaware fashionable among the world’s Royal households and her love of Wedgwood led to Josiah Wedgwood being granted permission to style himself 'Potter to Her Majesty.’ Soon after, the Empress Catherine the Great of Russia ordered a Wedgwood service for fifty people, which consisted of 952 hand-painted pieces decorated with designs inspired by English gardens and scenery.

Over 200 years later, we continue to craft teaware collections that celebrate the glorious English tradition of tea drinking. Not only do we design artistic patterns that draw from our rich heritage, but in the spirit of Josiah Wedgwood and his passion for design innovation, we have reimagined many classic designs to suit today’s home interior trends and lifestyle.


Inspired by the golden era of tea, we opened our Regency archive and selected a variety of whimsical prints to rework for a modern tea experience - leading to the creation of the elegant Butterfly Bloom collection.
The extremely talented artist, Susannah Margaretta Makeig-Jones, joined Wedgwood in 1881 and created some of Wedgwood’s most iconic patterns. Susannah was best known for her 'Fairyland' and 'Ordinary' range of lustre wares and her designs were made up of beautifully intricate butterflies and humming birds with lustre finishes and gold printed decoration. It was Susannah’s artistry and contribution to the Wedgwood archive that provided the inspiration for the Butterfly Bloom pattern.
Featuring a blend of vibrant colours, floral patterns, delicate prints and graceful butterfly’s, the Butterfly Bloom collection has been designed and created to enjoy an indulgent tea experience - whether the occasion is a celebratory tea party or simply an excuse for a mid-morning snack.


It isn’t just pattern design and colour combinations that create a truly exceptional tea experience, the material we drink the tea from is just as important.  There really is a scientific reason to explain why tea tastes better from fine bone china, although fine bone china looks and feels smooth, under a microscope the material is actually very rough and textured. When tea is poured into a fine bone china teacup, the tea's aroma molecules are smashed open by the china's rocky surface, making the scent and therefore taste more heightened.

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